Advertising Campaign Strategist

22 hours ago

Cavite City, Calabarzon, Philippines beBeePaidAdvertiser Full time ₱4,000,000 - ₱6,000,000
Job Opportunity

Lead high-impact advertising campaigns and drive meaningful results by:

  • Planning, executing, and optimizing paid advertising strategies across various platforms.
  • Effectively managing large ad budgets to maximize return on investment and minimize cost per conversion.
  • Setting up, monitoring, and optimizing conversion tracking to ensure accurate attribution and data-driven decision-making.
  • Performing A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborating with the team to implement conversion rate optimization (CRO) strategies that focus on enhancing paid ad performance.
  • Providing insights and recommendations based on data analytics and attribution modeling.
  • Staying updated with industry trends, platform updates, and emerging technologies to maintain a competitive edge.
  • Coordinating closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.

Requires a minimum of 5 years of experience managing large ad budgets on Google Ads and Meta Ads, with a proven track record of driving high ROI paid campaigns.

Key Requirements
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads.
  • Solid understanding of conversion rate optimization (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyze complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.

This role offers a unique opportunity to drive business growth through strategic paid advertising efforts. If you have a passion for data-driven marketing and a proven track record of success, we encourage you to apply.

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