Creative Visual Content Specialist

The role of Graphic Designer plays a pivotal part in crafting compelling visual content that elevates client engagement across all platforms. This position demands a blend of creative vision and technical expertise to produce high-quality visual assets that align with client branding and marketing objectives.

• Visual Content Creation & Design
• Conceptualize and create original graphic designs that adhere to brand guidelines and marketing objectives.
• Design engaging graphics for marketing campaigns, social media, OF, and promotional materials.
• Develop visual concepts that effectively communicate brand messaging and appeal to target audiences.
• Create cohesive visual systems that maintain brand consistency across all platforms.
• Adapt designs to various formats and sizes while preserving visual integrity.
• Stay current with design trends and apply innovative approaches to visual storytelling.
  • Photo Editing & Visual Enhancement
  • Edit and enhance images to meet project specifications, creative guidelines, and high-quality standards.
  • Retouch photographs to ensure professional presentation while maintaining an authentic appearance.
  • Apply color correction, composition adjustments, and visual effects as needed.
  • Optimize images for various platforms while preserving quality and loading efficiency.
  • Create visual consistency across photo assets used in multi-platform campaigns.
  • Maintain organized digital asset libraries for efficient retrieval and usage.
    • Marketing & Campaign Support
    • Collaborate with team members to create engaging graphics for games and live streams across all client pages.
    • Design promotional materials that drive audience engagement and conversion.
    • Create visual assets for seasonal campaigns, special events, and targeted promotions.
    • Develop template systems that enable consistent but customizable marketing materials.
    • Support A/B testing by creating variant designs to optimize performance.
    • Translate marketing objectives into compelling visual storytelling.
      • Technical Proficiency & Innovation
      • Utilize AI tools and professional photo editing software (e.g., Adobe Photoshop, Lightroom) to optimize workflows and improve efficiency.
      • Maintain expertise in Adobe Creative Suite applications (Illustrator, InDesign, Premiere Pro).
      • Implement best practices for file organization, version control, and asset management.
      • Research and integrate emerging design technologies and techniques.
      • Create responsive designs that function effectively across desktop and mobile platforms.
      • Develop efficient workflows to manage multiple projects simultaneously.
        • Collaboration & Communication
        • Work closely with the team to meet deadlines, ensure consistency across visual materials, and align with content strategy.
        • Participate in creative brainstorming sessions and contribute design perspectives.
        • Communicate design concepts and rationales clearly to team members and leaders.
        • Incorporate feedback constructively while maintaining design integrity.
        • Coordinate with content creators to ensure visual and written elements complement each other.
        • Collaborate cross-functionally to align visual assets with broader marketing initiatives.
          • Quality Control & Brand Governance
          • Review and refine images to maintain a high standard of visual presentation while ensuring alignment with client expectations.
          • Verify all deliverables meet platform-specific requirements and technical specifications.
          • Ensure consistent application of brand guidelines across all visual assets.
          • Conduct quality checks before final delivery of assets.
          • Document design standards and best practices for team reference.
          • Monitor visual asset performance and refine approaches based on results.
            • Strategic Input & Innovation
            • Provide recommendations to enhance the overall quality and effectiveness of visual assets.
            • Suggest innovative approaches to visual challenges based on industry trends.
            • Contribute to the evolution of client visual identities while maintaining brand integrity.
            • Proactively identify opportunities to improve visual storytelling and engagement.
            • Develop style guides and visual systems that enhance brand recognition.
            • Maintain professional discretion when handling unique content types, ensuring confidentiality at all times.