Brand Strategy Manager

5 days ago


Paranaque City, Calabarzon, Philippines Mondelēz International Full time

Mondelēz International is a global leader in the snacking industry, operating in five countries across Southeast Asia with a diverse workforce of 7,500 employees.

We are proud to be market leaders in key categories, producing high-quality products that cater to consumers' needs and preferences. Our portfolio includes iconic brands such as Oreo, Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy, and Eden cheese.

About This Role

As a Brand Strategy Manager, you will play a critical role in driving sustainable growth by developing and implementing innovation/renovation strategies aligned with brand vision.

You will work closely with cross-functional teams to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans based on identified goals.

Key Responsibilities
  • Develop and implement consumer-driven marketing strategies to enhance brand affinity and market share
  • Leverage consumer insights, behavioral data, and market trends to inform brand positioning and product innovations at a cross-country level
  • Manage the portfolio, including brand architecture, and drive revenue and profit sharing objectives
  • Integrate innovation into marketing communication plans and campaigns based on deep consumer insights and brand strategy


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