Marketing Specialist
5 days ago
About the Role
As a Marketing Officer at Taft Property Venture Development Corp., you will play a crucial role in driving the company's marketing and communication strategies. This full-time position is based in Cebu City, Cebu, and will involve developing and executing marketing campaigns to promote the company's real estate developments and services.
Key Responsibilities
- Developing and implementing integrated marketing campaigns across various channels, including digital, social media, print, and events
- Creating and managing compelling content, such as website copy, brochures, presentations, and social media posts
- Collaborating with the sales team to generate qualified leads and support their efforts
- Monitoring and analyzing marketing performance, and making data-driven recommendations for improvement
- Staying up-to-date with industry trends and best practices, and implementing new strategies to stay ahead of the competition
- Coordinating with external partners, such as advertising agencies and media outlets, to ensure successful campaign execution
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 3 years of experience in a marketing or communications role, preferably in the real estate or property development industry
- Strong written and verbal communication skills, with the ability to create engaging and compelling content
- Proficient in using digital marketing tools, such as social media platforms, email marketing, and web analytics
- Demonstrated ability to work collaboratively in a team and independently to achieve marketing objectives
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Familiarity with the real estate industry and the local Cebu market is an advantage
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