Amazon PPC Professional

1 day ago

Marikina City, National Capital Region, Philippines beBeeSpecialist Full time $9,000 - $14,400
Unlock Your Potential as an Amazon PPC Specialist

This is a key role in our marketing department, where you will be responsible for developing and executing a comprehensive Amazon PPC strategy that drives profitable growth across a premium line of fine art products.

Key Responsibilities:
  • Develop a clear, goal-aligned Amazon PPC strategy for the entire product portfolio, ensuring alignment with business objectives.
  • Build, maintain, and continuously optimize Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads campaigns to drive maximum ROI.
  • Launch new products with precision PPC campaigns that rank within budget while sustaining profitability, and ensure consistent inventory levels to support efficient PPC campaigns.
  • Provide regular strategic input and feedback to Brand and Product teams, helping them understand key performance indicators (KPIs) such as TACoS, ACoS, CVR, CTR, and keyword ranking.
  • Interpret KPIs to make informed adjustments to PPC strategies, working collaboratively with creative teams to enhance listing images, video content, and A+ content in support of ad performance.
  • Regularly update PPC SOPs, test new features and placements, and stay ahead of Amazon advertising trends to drive innovation and excellence.
  • Develop and maintain a standardized naming convention and campaign structure for clarity and consistency across all campaigns.
Requirements:
  • Proven Amazon FBA PPC expertise (minimum 3 years): Demonstrated ability to manage and optimize Amazon FBA PPC campaigns with quantifiable results, including increased CVR, sessions, revenue, and profit.
  • Experience in international marketplaces: Ideally, candidates should also have experience running PPC campaigns in non-English speaking Amazon marketplaces such as Germany (DE), France (FR), Italy (IT), and Spain (ES), with an understanding of the nuances and keyword localization required for each market.
  • Data-driven and analytical skills: Strong performance marketing and CRO background with a data-driven mindset. High proficiency in data analysis and the ability to make strategic decisions based on key PPC optimization elements such as bid strategies, placement performance, match type segmentation, search term analysis, and keyword graduation.
  • Tool proficiency: Advanced skills in Excel, Google Sheets, and MS Office or Google Workspace, familiarity with project management tools like ClickUp and video communication tools such as Loom.
  • Independent strategic planning and execution: Ability to independently plan, execute, and optimize PPC strategies, including campaign structuring, bid adjustments, keyword targeting, and placement optimization.
  • Excellent English communication skills: Strong written and spoken English for clear communication, reporting, and team collaboration.
  • Proactive communication skills: Proven ability to communicate proactively and provide regular updates, ensuring transparency and alignment with team goals and projects.
  • Problem-solving and initiative: Resourceful and proactive with strong problem-solving skills, capable of working autonomously and effectively within a team setting.
  • Attention to detail and results-oriented: Meticulous, detail-oriented, and focused on achieving measurable results and continuous improvement.
  • High personal accountability: A track record of delivering high-quality work and taking ownership of projects.
  • A desire to continuously learn and improve Amazon PPC strategies and best practices.

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