
Senior Customer Retention Specialist
1 day ago
We are seeking a strategic and results-driven Customer Retention Manager to lead our customer retention strategy.
- The successful candidate will be responsible for driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.
Key Responsibilities:
- Develop the strategy and lead execution of the customer retention and loyalty strategy across channels (e.g. lifecycle email, WhatsApp).
- Stay updated on martech trends to continuously improve customer retention strategy, tools, and execution.
- Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
- Manage vendor partnerships and lead platform evaluations that powers advanced segmentation & automation.
Customer Insights:
- Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
- Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.
Team Leadership:
- Own overall customer retention KPIs, including new customer acquisition, retention, and engagement.
- Lead and coach the customer retention team, managing performance, goal setting, and capability development.
- Ensure resource allocation aligns with strategic priorities.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business or a related field.
- Min. 5 years of experience in a customer retention role, preferably in retail or e-commerce.
- With proven experience leading a team.
- Candidates with SQL capabilities will have an added advantage.
Benefits:
- Flexible work arrangement.
- Work from anywhere.
- Remote work according to HQ operating hours.
- Staff wellness.
- Comprehensive corporate insurance.
- Learning and career development.
- Dedicated leadership training for those of managerial responsibilities.
- Friday pm off for learning.
- Generous staff discount off products.
- Corporate partnerships with various companies.
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements.
- Internal referral programme.
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