Digital Product Strategist
1 week ago
Job Summary
We are seeking a highly skilled Digital Product Strategist to join our team at RCBC. As a key member of our marketing department, you will be responsible for developing and implementing data science-driven campaigns and targeted product offerings through our digital and traditional channels.
Key Responsibilities:
- Develop and execute product strategies under the guidance of our Department Head.
- Analyze performance metrics on a daily, weekly, and monthly basis to optimize product lines.
- Provide branches with customer profiles, industry trends, and best practices to inform product recommendations.
- Manage customer relationships and provide oversight on product implementation and after-sales support.
- Collaborate across departments to effectively communicate and entrench the customer experience across all touchpoints.
- Address escalated issues and seek management approval when necessary.
- Design end-to-end digital onboarding experiences.
Requirements:
- A graduate degree in Business or Marketing from a reputable university.
- Knowledge of product development, marketing, and brand management.
- At least one year of experience in product development and/or marketing, preferably in a financial institution.
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