ChiefDigitalMarketingOfficer

1 day ago

Mandaue City, Central Visayas, Philippines beBeeDigitalMarketing Full time $100,000 - $120,000
Senior Digital Marketing Manager", "The ideal candidate for this role will have a strong background in the gaming industry and extensive experience in managing complex SEO campaigns. They will be responsible for developing and executing comprehensive digital marketing strategies across multiple projects simultaneously, conducting thorough keyword research, and optimizing website architecture and content to improve search rankings.", "Responsibilities:", "
  • ", "
  • Develop and execute comprehensive digital marketing strategies.", "
  • Conduct thorough keyword research and competitive analysis.", "
  • Optimize website architecture, content, and technical elements.", "
  • Monitor and analyze digital marketing performance metrics.", "
  • Stay current with search engine algorithm updates and industry best practices.", "
  • Coordinate cross-functional collaboration with development, content, and marketing teams.", "
  • Manage multiple concurrent digital marketing projects.", "
  • Allocate resources effectively across different projects.", "
  • Establish and maintain digital marketing workflows, processes, and documentation.", "
  • Navigate complex regulatory requirements and compliance considerations.", "
  • Understand geo-targeting strategies for various markets and licensing restrictions.", "
  • Develop content strategies that balance user engagement with responsible gaming messaging.", "
  • Implement digital marketing tactics suitable for high-competition gaming keywords and affiliate marketing.", "
  • Perform comprehensive technical SEO audits and implement improvements.", "
  • Collaborate with development teams on website performance optimization.", "
  • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized digital marketing tools.", "
  • Analyze user behavior data to inform digital marketing and content strategies.", "
  • Experience with content management systems and digital marketing plugins.", "
  • Familiarity with international digital marketing and hreflang implementation.", "
  • Deep understanding of I-gaming regulations and compliance requirements.", "
  • Knowledge of affiliate marketing dynamics in the gaming industry.", "
  • Awareness of responsible gaming practices and their impact on content strategy.", "
  • Understanding of payment processing and licensing considerations affecting digital marketing.", "
  • Strong project management and organizational abilities.", "
  • Excellent communication and presentation skills.", "
  • Analytical mindset with strong problem-solving capabilities.", "
  • Ability to work in fast-paced, deadline-driven environments.", "
  • Experience managing remote or distributed teams (preferred).", "Requirements:", "
    • ", "
    • Minimum 3+ years in managerial or senior leadership positions in digital marketing.", "
    • Proven experience in the I-gaming industry (online casino, sports betting, or related gaming verticals).", "
    • Demonstrated success managing multiple digital marketing projects simultaneously.", "
    • Track record of achieving measurable organic traffic growth and ranking improvements.", "Technical Skills:", "
      • ", "
      • Advanced knowledge of digital marketing tools (SEMrush, Ahrefs, Screaming Frog, etc.).", "
      • Proficiency in Google Analytics, Google Search Console,", "
      • Understanding of HTML, CSS, and basic JavaScript for digital marketing implementation.", "Industry Knowledge:", "
        • ", "
        • Deep understanding of I-gaming regulations and compliance requirements.", "
        • Knowledge of affiliate marketing dynamics in the gaming industry.", "
        • Awareness of responsible gaming practices and their impact on content strategy.", "
        • Understanding of payment processing and licensing considerations affecting digital marketing.", "Leadership & Soft Skills:", "
          • ", "
          • Strong project management and organizational abilities.", "
          • Excellent communication and presentation skills.", "
          • Analytical mindset with strong problem-solving capabilities.", "
          • Ability to work in fast-paced, deadline-driven environments.", "
          • Experience managing remote or distributed teams (preferred).", "Benefits:", "
            • ", "
            • Performance-based bonuses tied to digital marketing KPIs.", "
            • Comprehensive benefits package.", "
            • Professional development opportunities.", "
            • Flexible working arrangements.", "
            • Opportunity to work with cutting-edge gaming brands."]},