
Senior Outreach Specialist
1 day ago
This role will play a pivotal part in supporting the President and working closely with key stakeholders to expand our outreach across various industries.
Key Responsibilities- Conducting thorough research to identify and build prospect lists across core services.
- Engaging with high-level executives through professional communication channels such as email, LinkedIn, and phone.
- Building personalized outreach campaigns and nurturing relationships to move leads through the pipeline.
- Supporting the President with meeting preparation, briefings, and background research on key contacts and companies.
- Working collaboratively with the Business Development team to align lead generation strategies and hand off qualified leads efficiently.
- Assisting in the creation and delivery of introductory materials, capability decks, and follow-up correspondence.
- Transferring qualified leads to the estimating team with relevant project background, timelines, and contact information.
- Gathering scope and site-specific details directly from contacts to help estimators develop informed, accurate proposals.
- Maintaining a consistent feedback loop between leads and estimators to refine qualification processes.
- Monitoring trends across target industries and identifying emerging markets or sectors for expansion.
- Maintaining clean, organized CRM data—logging communications, updating lead statuses, and tagging by industry or region.
- Developing basic reports and dashboards to track lead progress, outreach performance, and conversion metrics.
- Contributing insights on client objections, pain points, and response trends to improve messaging and targeting.
- Testing and iterating outreach sequences, message formats, and communication channels for better engagement.
- Suggesting process improvements to increase the quality and efficiency of lead generation efforts.
- Bachelor's degree in Business Administration, Marketing, Communications, or a related field required; equivalent work experience may be considered in lieu of a degree.
- Minimum of 7 years of proven experience in lead generation, business development, or client outreach, preferably within the construction, project management, or real estate industries.
- Strong background in conducting targeted research, data mining, and building prospect pipelines across various sectors.
- Demonstrated ability to engage with senior-level executives through professional communication channels.
- Exceptional written and verbal communication skills, with a track record of crafting personalized outreach campaigns and nurturing relationships through the sales pipeline.
- Experience supporting C-level executives, including meeting preparation, briefing development, and background research.
- Collaborative mindset with the ability to work closely with Business Development and Estimating teams to qualify and transfer leads effectively.
- Familiarity with gathering project scope details and facilitating accurate handoffs for proposal development.
- Proficient in using CRM platforms for data entry, tracking communications, updating lead statuses, and generating performance reports.
- Analytical and strategic thinker with the ability to monitor industry trends, identify new market opportunities, and contribute to ongoing outreach optimization.
- Detail-oriented with strong organizational skills and a proactive approach to improving lead generation processes and systems.
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