Results-Driven Online Advertising Specialist

4 days ago


Manila, National Capital Region, Philippines GROWORX TRAINING SERVICES INC. Full time

GROWORX TRAINING SERVICES INC. is looking for a highly skilled Paid Media Specialist to join our team. As a performance-based advertising professional, you'll be responsible for developing, executing, and optimizing digital advertising campaigns across multiple channels.

About the Position

This role requires a strong background in paid media strategy, budget management, audience targeting, and conversion rate optimization. The ideal candidate has extensive experience in PPC (Pay-Per-Click) advertising, bid management, and audience segmentation.

You'll be responsible for managing ad spend and budget allocation efficiently to ensure maximum ROI. You'll also track and report KPIs such as Cost-Per-Click (CPC), Cost-Per-Lead (CPL), ROAS, and Conversion Rates.

Key Responsibilities:

  • Develop and execute comprehensive paid media campaigns to drive high-quality leads and business growth.
  • Implement A/B testing for ad creatives, audiences, and bidding strategies to optimize performance.
  • Ensure campaigns are aligned with GROWORX TRAINING SERVICES INC.'s business objectives, target audiences, and industry trends.
  • Manage audience segmentation, retargeting strategies, and lookalike audiences to increase engagement.

Campaign Management & Optimization:

  • Continuously analyze campaign performance, adjusting budgets, bids, and targeting to maximize conversions and lower CPA (Cost Per Acquisition).
  • Optimize landing pages and ad creatives to improve Quality Score, Click-Through Rates (CTR), and Return on Ad Spend (ROAS).
  • Identify new paid media opportunities, staying ahead of industry trends and platform updates.

Budget & Performance Tracking:

  • Manage ad spend and budget allocation efficiently to ensure maximum ROI.
  • Track and report KPIs such as CPC, CPL, ROAS, and Conversion Rates.

Requirements:

  • 3+ years of experience in Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram), and YouTube Ads.
  • Strong expertise in PPC (Pay-Per-Click) advertising, bid management, and audience segmentation.
  • Experience with Google Tag Manager, Google Analytics, and conversion tracking setup.
  • Advanced proficiency in A/B testing, performance analysis, and conversion rate optimization (CRO).
  • Deep understanding of retargeting strategies, custom audiences, and lookalike audiences.
  • Proficiency in ad copywriting and creative asset development.
  • Ability to manage and optimize ad budgets for maximum impact.


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