
Direct Response Marketing Specialist
1 day ago
As a creative strategist, you will be responsible for ideating and delivering high-performing Meta ad concepts that drive results. This role requires a deep understanding of direct response marketing and the ability to craft compelling copy and creative briefs that resonate with our target audience.
Key responsibilities include generating fresh ad concepts weekly, conducting market research to uncover customer pain points and desires, creating ad concepts for different stages of the funnel, sourcing content from UGC creators, and analyzing performance data to optimize creative assets.
This is an excellent opportunity for a creative professional who thrives in a fast-paced environment and is passionate about staying up-to-date with the latest industry trends and best practices.
Required Skills and Qualifications- At least 3 years experience in a direct response or performance creative role
- Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology
- Strong direct response copywriting ability, especially for Meta video ads
- Proven ability to analyze and optimize creative based on performance data
- Experience working with UGC creators and content sourcing platforms
- Able to leverage AI tools to increase output without sacrificing quality
- Bonuses offered for winning ad concepts that meet performance benchmarks
- 100% remote, async-friendly work environment
- Clear KPIs, high ownership, and a performance-driven culture
- Room to grow into senior creative director or performance creative lead
- Collaborative team that values testing, iteration, and speed over red tape
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