Brand Development Director
5 days ago
About the Job
We are seeking a talented Brand Development Director to join our team at Filinvest Development Corporation.
The ideal candidate will have a strong background in brand management, including developing and executing marketing strategies that drive business growth.
In this role, you will be responsible for shaping the narrative and positioning of the assigned brand/project during product launches and campaigns.
You will also define and refine the brand positioning within the context of each GTM initiative, ensuring it aligns with market trends and addresses the unique needs of the target audience.
Main Responsibilities:
- Develop and execute comprehensive GTM strategies aligned with overall brand objectives, ensuring a consistent brand message across all touchpoints.
- Conduct thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
- Lead the development of compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
- Oversee the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring they align with the overall brand message and GTM strategy.
Requirements:
- Bachelor's degree in marketing, business administration, communications, or a related field is required.
- At least five (5) years of experience in marketing, advertising, or brand management.
- Strong communication, analytical, and creative skills are important for this role.
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