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Brand Marketing Director

2 weeks ago

Manila, National Capital Region, Philippines Dexterton Corporation Full time

We are seeking a highly skilled Brand Marketing Director to lead our marketing efforts and develop strategies that drive business growth. This role will oversee all aspects of marketing, including graphic design, video production, digital marketing, community management, visual merchandising, events management, and media management.

Key Responsibilities:
  • Leadership & Team Management
    • Oversee and manage department heads in Graphic Design, Video Production, Digital Marketing, Visual Merchandising, and Project Management.
    • Provide leadership, guidance, and mentorship to the marketing services team, fostering a collaborative and high-performance work environment.
    • Develop and implement team goals and KPIs, ensuring each department aligns with the overall marketing strategy and business objectives.
    • Hold regular cross-functional meetings to ensure seamless communication, alignment, and efficient workflow between teams.
  • Integrated Marketing Strategy & Execution
    • Develop and execute integrated marketing strategies that encompass all marketing services (creative design, digital, events, and merchandising) to deliver cohesive campaigns.
    • Ensure all marketing efforts are aligned with the brand's values, vision, and long-term goals.
    • Lead the coordination of multi-channel campaigns, ensuring timely execution and optimal resource allocation.
  • Creative & Multimedia Oversight
    • Oversee the creative direction provided by the heads of Graphic Design and Video Production, ensuring visual assets and multimedia content are on-brand and of high quality.
    • Ensure consistency across all design, video, and digital content across platforms, ensuring a unified brand message.
    • Provide strategic input on key design and video initiatives, supporting creative development while maintaining brand standards.
  • Digital Marketing & Community Engagement
    • Supervise the Digital Marketing and Community Management teams to ensure effective online campaigns, including SEO, SEM, social media, email marketing, and paid ads.
    • Oversee the development of community engagement strategies, driving brand loyalty and customer interaction on social platforms and digital channels.
    • Analyze digital marketing performance and guide optimization efforts based on insights to improve customer reach and engagement.
  • Visual Merchandising Strategy
    • Guide the Visual Merchandising team in creating in-store and online product displays that are visually appealing and aligned with ongoing marketing campaigns.
    • Ensure the merchandising strategies enhance the customer experience and drive product sales.
    • Oversee the execution of seasonal or campaign-driven visual merchandising plans, collaborating with sales and retail teams for execution.