Senior Marketing Designer and AI Strategist

4 days ago

Manila, National Capital Region, Philippines Growmodo GmbH Full time

At Growmodo, we help fast-growing companies by connecting them with global talent while supporting the careers of creative and tech professionals. We're driven by fostering growth, building strong relationships, taking ownership, and a passion for delivering a 'WOW' experience daily.

The Role

We're seeking a Senior Marketing Designer and AI Strategist who will create visually compelling designs and strategic marketing campaigns that leverage artificial intelligence to drive conversion and elevate our brand. As a key member of our team, you'll be responsible for developing AI-powered design systems, campaign strategies, and marketing materials that effectively communicate our message and resonate with target audiences.

Key Responsibilities

  • Design and Strategize: Use Adobe Creative Suite, Figma, AI design tools, and marketing principles to craft designs and campaign strategies that align with business objectives and conversion goals.

  • Innovate with AI: Employ cutting-edge AI technologies to revolutionize both design processes and marketing analytics, ensuring data-driven decision making.

  • Test and Optimize: Facilitate testing of design prototypes and campaign elements to maximize conversion rates and ROI.

  • Track and Analyze: Become proficient in analytics platforms to measure campaign performance and provide insights for continuous improvement.

  • Collaborate and Refine: Work closely with stakeholders to present designs and campaign strategies, iterating based on feedback and performance data.

  • Develop Copy: Create compelling marketing copy using AI tools to complement designs and drive conversions, taking full ownership of copywriting for campaigns.

Must-Haves:

  • Design Proficiency: Strong skills in Adobe Creative Suite, Figma, and demonstrated proficiency with AI design tools.

  • Marketing Knowledge: Deep understanding of marketing principles, conversion optimization, and campaign strategy.

  • Data Fluency: Experience with analytics platforms such as Google Analytics and ability to use data to inform design and marketing decisions.

  • AI Integration: Proven ability to leverage AI tools to enhance workflow efficiency and creative output.

  • Strategic Thinking: Capability to develop comprehensive marketing strategies that align visual design with business goals.

  • Testing Experience: Background in A/B testing methodologies and prototype validation.

  • Paid Media Experience: Familiarity with paid campaign management using Meta Ads and optimization.

  • Collaborative Spirit: Experience working in cross-functional teams and refining work based on diverse feedback.

  • Innovation Mindset: A knack for introducing fresh ideas and innovative solutions to marketing and design challenges.

  • Project Management: Ability to manage multiple campaigns and design projects simultaneously.

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