Client Segment Marketing Strategy Specialist
1 week ago
We're looking for a talented Affluent Client Acquisition Manager to join our team. As an Affluent Client Acquisition Manager, you will be responsible for implementing segment strategies, programs, and campaigns aligned with brand equity, product proposition development, and field strategies.
- You'll monitor the results of client segment acquisition, engagement, and retention programs, as well as channel activation initiatives such as financial planning sessions, field and digital activation, strategic partnerships, sponsorships, and events.
- You'll work closely with local marketing, business, and sales units to coordinate activities and drive growth.
Key Responsibilities:
- Develop affluent client communications nurturing content to convert Upper Affluent clients to High Net Worth clients.
- Design tools to aid distribution channels in increasing affluent clients' consideration and interest via various platforms and activities.
- Create client engagements that open networking and selling opportunities with affluent and HNW clients.
- Develop and implement distribution communications in relation to marketing campaigns.
- Measure the effectiveness of initiatives by monitoring each activity's results.
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