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Marketing Director

1 week ago


Manila, National Capital Region, Philippines SM Fashion Full time

About SM Fashion

SM Fashion is a dynamic and fast-paced company that prides itself on being at the forefront of fashion trends. We are seeking a highly motivated and creative individual to join our team as a Marketing Manager.

The successful candidate will have a proven track record in developing and executing marketing campaigns that drive results, with a strong focus on building and maintaining a strong brand image. Key responsibilities include producing successful marketing campaigns and materials, developing strategies to get the word out about our current offerings, experimenting with various organic and paid acquisition channels, and creating valuable content for our social media channels.

To be successful in this role, the candidate should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. A graduate of Marketing, Advertising, Management or any similar course, with proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns, would be ideal for this position.

Key Skills and Qualifications:

  • Strong understanding of analytics tools (e.g., Meta Business Suite, Tiktok Ads Manager etc.)
  • Creative and passionate about fashion and pop culture
  • A sense of aesthetics and a love for great layouts / videos and globally competitive communication
  • Up-to-date with the latest trends and best practices in retail fashion / fashion marketing
  • Knowledge in Photoshop or Adobe Premiere or Adobe After Effects is a plus
  • Works well under pressure and can handle a fast-paced environment