Senior B2B Content Strategist

1 day ago

Tarlac City, Central Luzon, Philippines beBeeCopywriter Full time $90,000 - $120,000
Job Description

We're seeking a skilled copywriter to craft high-performing B2B content across LinkedIn, email, and social channels. As a key member of our team, you'll develop campaign concepts and write original, on-brand copy that drives business growth while leveraging AI to accelerate research and ideation.

Key Responsibilities:
  • Own the creation of end-to-end copy for outbound campaigns (email + LinkedIn) and organic/paid social posts, ensuring consistency and impact.
  • Built messaging frameworks, hooks, angles, and CTAs tailored to specific ICPs and buyer stages, driving engagement and conversion.
  • Collaborate with executives to ghostwrite LinkedIn posts/threads, crafting carousels, short video scripts, and captions that resonate with target audiences.
  • Create campaign assets: sequences, DMs, InMails, snippets, landing page headlines, and ad copy, consistently meeting brand standards.
  • A/B test subject lines, openers, value props, and CTAs, iterating based on performance data to optimize results.
  • Maintain a weekly content calendar, repurposing high-performing content across channels to maximize reach and impact.
  • Work closely with strategy, research, and SDR teams to align targeting and offers, driving alignment and efficiency.
  • Leverage AI tools (e.g., ChatGPT/Claude) for research, brief creation, and variations, producing original, high-quality copy that meets brand expectations.
  • Track and report on KPIs (reply rate, booking rate, CTR, engagement, follower growth), providing actionable insights to inform future content strategies.

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