Marketing Growth Strategist

7 days ago


San Fernando, Central Luzon, Philippines beBeeSpecialist Full time ₱60,000 - ₱80,000
Outbound B2B Marketing Specialist

We are seeking a results-driven outbound marketing specialist to join our team. This individual will be responsible for designing and executing high-performing b2b lead generation campaigns using the latest tools and AI-driven approaches.

The ideal candidate will have a proven track record of success in b2b outreach and will be able to leverage their expertise to drive meaningful results for our business. If you're a motivated and organized professional with a passion for data-driven marketing, we want to hear from you

Key Responsibilities:

  • Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
  • Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
  • Continuously test messaging, targeting, and cadences to optimize performance.
  • Use AI tools to craft tailored outreach messages at scale.
  • Build repeatable systems for automating research, list enrichment, and content customization.
  • Data & Performance Management
  • Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
  • Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
  • Run experiments to continually improve conversion rates.
  • Multi-Client & Campaign Management
  • Prioritize and balance multiple client campaigns without compromising on quality or performance.
  • Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
  • Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
  • Supporting B2B Marketing (Secondary Scope)
  • Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
  • Align outbound efforts with broader brand positioning and demand generation campaigns.

Required Skills & Qualifications:

  • Proven success designing and running b2b lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
  • Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized way.
  • Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
  • Bonus: experience creating b2b lead magnets, landing pages, and inbound content.
  • Strong written communication skills with a knack for clear, compelling outreach copy.

What Success Looks Like:

  • Multiple outbound systems running effectively across different ICPs and clients.
  • High campaign conversion rates (opens > replies > booked calls).
  • Consistent pipeline of qualified meetings generated directly from your outreach.
  • Playbooks and processes documented so campaigns can be repeated and scaled.


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