Lead Generation and Conversion Optimization Expert

1 day ago

Pasay, National Capital Region, Philippines beBeeDigitalMarketing Full time $60,000 - $80,000
Job Title

PPC Optimization Specialist

Description

As a PPC optimization specialist, you will be responsible for managing and optimizing pay-per-click campaigns across various platforms. This involves working closely with stakeholders to understand business objectives and developing effective strategies to drive traffic, increase conversions, and maximize return on investment.

  1. Audit existing campaigns to identify areas for improvement and enhancement.
  2. Develop and execute comprehensive PPC plans across multiple platforms, including Google Ads and social media channels.
  3. Conduct thorough audience and keyword research, configure conversion tracking, and enhance landing page performance to drive high-quality leads.
  4. Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement, ensuring optimal ROI.
  5. Perform deep-dive analysis on conversions to understand the factors driving results and identify obstacles to overcome.
  6. Review industry trends, conduct interviews, and analyze online comments to gain valuable insights into target audiences.
  7. Collaborate with stakeholders to align PPC campaigns with overall marketing goals and objectives.
  8. Stay up-to-date with industry best practices in PPC advertising.
Requirements

To succeed in this role, you will need:

  • A strategic mindset and ability to interpret complex data to inform campaign decisions.
  • Prior experience as a PPC specialist or similar role, with a proven track record of delivering results.
  • Strong knowledge of PPC platforms, including Google Ads and Bing Ads.
  • Expertise in managing and optimizing PPC campaigns, with a focus on lead generation and conversion optimization.
  • Ability to conduct thorough keyword research and optimize ad copy for maximum impact.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Google Ads certification is highly desirable.
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Experience in setting up and testing campaigns from scratch, with a focus on e-commerce conversion optimization.
  • Knowledge of default settings at various paid campaign sources, including platform recommendations and understanding which settings should be left on or turned off.

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