Concept Store Manager SEA
3 days ago
PUMA Gruppe is looking for an experienced professional to lead the execution of visual merchandising strategies across multiple Southeast Asian markets. As a Concept Store Manager SEA, you will be responsible for driving the development and implementation of visual merchandising initiatives that meet the company's brand standards and exceed customer expectations.
The ideal candidate will have a strong understanding of visual merchandising principles, retail store layouts, customer flow, and product storytelling. You will work closely with country VM teams and collaborate with merchandising, marketing, and retail operations teams to ensure alignment across all visual touchpoints.
Responsibilities:
- VM Strategy Development
- Develop and manage the regional RESEC calendar to ensure timely and effective rollouts of VM initiatives.
- Plan, manage, and execute key store initiatives, window displays, and in-store activations in collaboration with the regional VM team and local market teams.
- Coordinate with local country VMs to ensure global guidelines are adapted and executed to align with local market needs.
- Cross-functional Collaboration
- Work closely with merchandising teams across SEA to ensure product launches are supported by strong visual stories.
- Collaborate with marketing teams to integrate promotions, campaigns, and brand messaging into VM initiatives.
- Liaise with retail operations to ensure seamless execution of VM plans, providing support in troubleshooting challenges faced by stores.
- VM Initiative Execution
- Develop and design visual assets, including window concepts, in-store graphics, POS materials, and other collateral using Adobe Creative Suite.
- Manage creative assets in collaboration with external vendors, agencies, and production teams to ensure high-quality execution.
- Oversee the production and delivery of VM materials to stores, ensuring timely distribution and adherence to guidelines.
PUMA values diversity, equity, and inclusion and is committed to creating a workplace where everyone feels valued and respected.
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