Strategic Marketing Specialist

3 days ago

Pulong Santa Cruz, Calabarzon, Philippines beBeeGrowth Full time ₱900,000 - ₱1,200,000
Job Description

We are a growth-focused firm that ignites revenue and brand recognition for leading companies. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

A Day In The Life

The Sr. Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full suite of channels, with emphasis on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube).

You will collaborate with channel specialists to develop strategies used by account teams and to support us in acquiring new clients.

Key Responsibilities
  • Planning: determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: work with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and projections: collaborate with specialists to pressure test forecasts and ensure projections align with efficiency requirements and business objectives
Required Skills And Qualifications
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack
Benefits

Power Digital values diversity and inclusion, offering an equal opportunity employment policy.

Appraisal Production (10+/mo)

Win Rate (50%+)

Percent of Appraised GP to Won GP (70%+)

Audit Quality

Audit Speed

Thought Leadership of appraisal collateral development

Accuracy of Appraisal Forecasts

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