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Digital Marketing Executive

1 week ago


Manila, National Capital Region, Philippines Safari Rent A Car Inc. Full time

Job Summary:

We are seeking a highly motivated and strategic digital marketing professional to lead our digital marketing efforts.

This role requires a strong understanding of SEO, SEM, PPC, retargeting, and remarketing strategies and will be responsible for driving customer engagement and conversions through innovative and effective campaigns.

  • Main areas of focus typically include:
  • Lead Generation Strategy and Execution
  • Develop, implement, and optimize lead generation campaigns across multiple channels (social media, email marketing, search engines, etc.) to meet monthly lead generation targets (e.g., qualified leads per month).
  • Conversion Rate Optimization (CRO)
  • Analyze landing pages, ad copy, and marketing funnels to improve conversion rates by at least X% within the first six months, ensuring a consistent increase in client acquisition.
  • Paid Advertising Performance
  • Manage and monitor paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to achieve a defined cost-per-lead (CPL) or return on ad spend (ROAS) within budget constraints.
  • Content Marketing ROI
  • Plan and execute content marketing strategies that drive measurable traffic, engagement, and conversions, with a target of increasing website visits by X% and achieving a specific number of client inquiries monthly.
  • Analytics and Reporting
  • Track, measure, and report on all digital marketing KPIs, including website traffic, conversion rates, lead quality, and client acquisition costs, ensuring strategies align with achieving a business growth goal of X new clients per quarter.
  • Identify trends from reports from various marketing platforms (Google Analytics, social media dashboards, etc.).
  • Campaign Planning and Strategy
  • Develop new marketing campaigns, setting objectives, defining target audiences, and outlining budgets.
  • Track the performance of live campaigns across different channels (social media, search engine marketing, email marketing, etc.) and make adjustments as needed.