Digital Marketing Specialist
23 hours ago
At ShipNow Information Technology, we are seeking an experienced Digital Marketing Specialist to manage our Google Ads and Microsoft/Bing Ads campaigns. This role is ideal for someone with a strong understanding of branding and a passion for staying up-to-date with the latest industry trends.
About the Role:
We are looking for a highly motivated individual to oversee the development, implementation, and optimization of our existing and new Google Ads campaigns. As a Search Engine Advertising Manager, you will be responsible for improving performance, click-through rates, and conversions while managing ad spending and handling bids, budgets, audiences, and targeting settings. You will also analyze site and campaign performance data to create reports, identify trends, and make data-backed recommendations for improvement.
Key Responsibilities:
* Develop and implement effective Google Ads and Microsoft/Bing Ads strategies to improve campaign performance and return on ad spend
* Analyze campaign data to inform decision-making and drive business growth
* Manage bid prices, budgets, audiences, and targeting settings across multiple campaigns
* Collaborate with cross-functional teams to ensure marketing campaigns align with business objectives and targets
* Stay up-to-date with industry trends and competitor best practices through market research
Requirements:
* Minimum 3-4 years of experience in managing Google Ads and Microsoft/Bing Ads paid campaigns
* Hands-on experience in SEO for global sites along with Paid Campaigns
* Proficiency in Google and Microsoft/Bing Analytics, Google Search Console, and SEO tools
* Google Ads and Analytics certification, as well as knowledge of other PPC platforms (e.g., Bing Ads)
* Strong knowledge of updates and trends across various paid campaign types
* Proven track record of managing multiple ad accounts with consistently positive results across all campaigns
* Excellent English speaking and writing skills
What We Offer:
* Competitive salary and benefits package
* Opportunity to work with a dynamic and innovative company
* Collaborative and supportive team environment
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