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Senior Marketing Professional

1 week ago

Pasig, National Capital Region, Philippines Mass Markets Full time

Mass Markets is a BPO company that specializes in delivering tailored solutions to meet the diverse needs of its clients. With a focus on innovation and a commitment to excellence, we have established ourselves as a trusted partner in the industry.

The successful candidate will be highly motivated and dedicated, with experience running successful lead generation campaigns utilizing SEO, paid search, remarketing, video, social media, and other digital marketing mediums.

This is a fantastic opportunity to join a growing team and contribute to the company's success.

Job Description

As a Senior Digital Marketing Manager, you will support the Directors and Leaders in various marketing activities that maximize current and future sales while driving growth.

Responsibilities include:

  • Working with internal and agency teams to identify and pursue aggressive new link building opportunities;
  • Tracking, analyzing, and reporting results on campaign performance;
  • Understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements;
  • Identifying KPIs and completing work as needed to improve overall search performance;
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance;
  • Working with BizDev teams to ensure the website is optimized for PPC success and SEO performance;
  • Providing creative direction to design teams.