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Content Media Officer

1 week ago

Taguig, National Capital Region, Philippines HelloConnect Full time

About Us

HelloConnect is a subsidiary of HelloFresh, founded to address the challenges faced in its customer care. Leveraging our experience in tailored customer care for HelloFresh, our solutions focus on serving high-growth companies. Based in Manila, Philippines, we make this service available to other companies to benefit from our expertise, scale, cost savings, and improved service levels.

HelloFresh is a global leader in delivering meal kits and grocery boxes directly to customers. We are dedicated to providing quality, convenient, and sustainable meal solutions that inspire healthy cooking at home. Our commitment to innovation and customer satisfaction drives our success.

As a Digital Employer Brand Manager, you will oversee talent-facing social media channels and create engaging content showcasing our company culture. You will develop blog posts, videos, and multimedia assets to enhance employer branding efforts. In this role, you will track engagement metrics and use data-driven insights to optimize content strategies.

You will collaborate closely with Employer Brand, Talent Marketing, and Talent Acquisition teams to ensure a consistent and impactful presence across social platforms, building connections with prospective and current employees.

Job Description
  • Manage and Oversee Social Media Channels: Ensure content aligns with our voice and values.
  • Create High-Quality Content: Develop and schedule engaging blog posts, videos, and multimedia content highlighting company culture.
  • Analyze Campaign Effectiveness: Use analytics tools to measure the effectiveness of social media campaigns and content initiatives.
  • Track Engagement Metrics: Monitor likes, shares, comments, CTRs, and optimize strategies to improve audience interaction and reach.
  • Align Social Media Content: Partner with Employer Brand, Talent Marketing, and Talent Acquisition teams to align social media content with overall recruitment and branding strategies.
  • Stay Updated on Social Media Trends: Stay informed about social media trends, platform updates, and best practices to enhance content and engagement.
  • Provide Regular Reports: Offer regular reports on content performance and recommend improvements based on data-driven insights.
Qualifications:
  • Bachelor's Degree in Marketing, Social/Digital Media or a related field.
  • At least five years of experience in social media management or content marketing, preferably with exposure to employer branding or talent marketing.
  • Experience working in multicultural environments; shared services experience is an advantage.
  • Demonstrated ability to manage stakeholder relationships across diverse geographies/location and business areas.
  • Proven track record of creating and managing social media content across platforms such as LinkedIn, Instagram, and TikTok.
  • Proficiency in social media management tools (e.g., Hootsuite) and analytics platforms (e.g., Google Analytics).
  • Strong writing, editing, and storytelling skills with the ability to tailor content for diverse audiences.
  • Experience with video production and design tools like Adobe Creative Suite or Canva.
  • Knowledge of SEO, content marketing, and best practices for optimizing social media performance.
  • Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines.
  • Excellent communication skills in English; creative thinking, problem-solving skills, and a passion for fostering community engagement.