Product Development and Marketing Communications Director

3 weeks ago


Silang, Calabarzon, Philippines TechoMania Full time
Job Summary

We are seeking a highly skilled and experienced Product Development and Marketing Communications Head to lead our product development and marketing efforts. The successful candidate will be responsible for overseeing the development and management of all products and channels for the Association, including the implementation of a comprehensive digital marketing strategy and optimization of investments to enhance competitive positioning in the market.

Key Responsibilities
  • Develop and execute marketing strategies for retail product development, channel distribution, and business positioning, ensuring alignment with the Association's overall goals and supporting distribution channels in building a stable client base.
  • Create and implement a comprehensive digital marketing strategy to enhance competitive positioning in the market.
  • Oversee the development and management of all products and channels for the Association.
  • Collaborate with cross-functional teams to launch new products and services.
  • Develop and manage budgets for product development and marketing initiatives.
Requirements
  • Bachelor's Degree in Business Management, Management, or Marketing.
  • At least 3-5 years of work experience in product development and pricing, brand management, marketing communications, and CRM.
  • Excellent and effective written and oral communication skills.
  • Proficient in computer operations and applications.
  • Ability to build alliances within the organization to launch products and make tough and timely decisions on business, people, products, and processes.


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