Digital Marketing Strategist

3 days ago

Manila, National Capital Region, Philippines beBeeGrowth Full time $80,000 - $120,000
Job Title:

Search Engine Optimization Leader

Description:

At a leading gaming organization, we are seeking an experienced Search Engine Optimization (SEO) leader to drive our search engine optimization initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive environment.

Responsibilities:
  • Develop and execute comprehensive SEO strategies for multiple brands and projects simultaneously.
  • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals.
  • Optimize website architecture, content, and technical elements to improve search rankings.
  • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
  • Stay current with search engine algorithm updates and industry best practices.
Requirements:
  • Minimum 3+ years of managerial or senior leadership experience in SEO or digital marketing.
  • Proven experience in the I-gaming industry (online casino, sports betting, or related gaming verticals).
  • Demonstrated success managing multiple SEO projects simultaneously.
  • Track record of achieving measurable organic traffic growth and ranking improvements.
Technical Skills:
  • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog).
  • Proficiency in Google Analytics, Google Search Console, and HTML, CSS, JavaScript for SEO implementation.
  • Experience with content management systems and SEO plugins.
  • Familiarity with international SEO and hreflang implementation.
Industry Knowledge:
  • Deep understanding of I-gaming regulations and compliance requirements.
  • Knowledge of affiliate marketing dynamics in the gaming industry.
  • Awareness of responsible gaming practices and their impact on content strategy.
  • Understanding of payment processing and licensing considerations affecting SEO.
Leadership & Soft Skills:
  • Strong project management and organizational abilities.
  • Excellent communication and presentation skills.
  • Analytical mindset with strong problem-solving capabilities.
  • Ability to work in fast-paced, deadline-driven environments.
  • Experience managing remote or distributed teams preferred.

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