Strategic Marketing Analyst

2 days ago

Mandaue City, Central Visayas, Philippines beBeeMarketing Full time $90,000 - $120,000
Job Overview

As a senior marketing analyst, you will be responsible for auditing and analyzing clients' marketing programs to identify opportunities for growth and improvement.

Key Responsibilities
  • Audit and analyze client marketing programs to identify areas for optimization.
  • Develop and implement integrated marketing strategies that align with client objectives.
  • Allocate resources effectively across channels, mediums, objectives, and funnel stages.
  • Collaborate with specialists to ensure alignment with overarching plans.
  • Conduct research and analysis of clients, industries, competitors, ideal customer profiles, and market sentiment.
  • Forecast and validate projections to ensure alignment with business goals.
Requirements
  • 5+ years of experience in cross-channel marketing program management.
  • Understanding of marketing funnels and the impact on business outcomes.
  • Experience working with large campaign sets and/or multiple clients (e.g., high-volume spend).
  • Proficiency in Google Ads, Facebook, and/or similar self-serve advertising platforms.
  • Familiarity with the broader marketing landscape and emerging trends.
  • Familiarity with earned media channels and their potential.
  • Familiarity with audience insight tools such as Global Web Index.
  • Familiarity with project management tools like Asana and Slack.

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