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Marketing Specialist Role

1 week ago

Taguig, National Capital Region, Philippines 917Ventures Full time

The role of Marketing Specialist Role at 917Ventures involves developing and executing comprehensive digital marketing strategies that enhance our online presence. As a key member of our marketing team, you will be responsible for driving brand growth through digital marketing channels.

Key Responsibilities
  • Digital Channel Ownership: Take ownership of our digital marketing channels, working closely with the Digital Marketing Manager and our Brand Management team.
  • Content Development: Develop content that appeals to defined audience segments, and explore different content formats tailored for the right channels.
  • Content Planning and Calendar: Co-create a content plan and calendar for assigned promotional channels.
  • Messaging Alignment: Ensure messaging across different online channels are on-brand.
  • Campaign Execution: Execute end-to-end digital marketing campaigns covering different online platforms.
  • SEO and PPC Optimization: Implement SEO and PPC strategies to increase search position for both branded and non-branded keywords.
  • Social Media Management: Manage and grow our social media communities.
  • A/B Testing: Implement A/B multivariate testing across relevant marketing channels.
Requirements
  • Educational Qualifications: Bachelor's Degree in Marketing, Advertising, or any related field.
  • Professional Experience: At least 2 years of professional experience in digital marketing, content marketing, and online community building.
  • Communication and Writing Skills: Strong oral and written communication skills, with proven experience in copywriting.
  • Technical Knowledge: Basic knowledge of ad-serving tools and analytics platforms.
  • Quantitative Analysis and Data Interpretation: Data-driven and highly analytical, with a good grasp of different analytics tools.