Marketing Portfolio Manager

3 days ago


Makati City, National Capital Region, Philippines PRIFOOD CORPORATION Full time

Job Summary:

The Brand Manager at PRIFOOD CORPORATION is responsible for developing effective marketing strategies to achieve annual sales targets and market dominance.

Duties and Responsibilities:

  • Target Achievement
    • Develop sales forecasts and contribute to overall sales objectives.
    • Analyze internal sales data and external market information for strategy formulation.
    • Regularly assess brand performance and address gaps through market/store audits.
  • Portfolio Management
    • Optimize portfolio performance by assessing historical sales, inventory, and market demand.
    • Manage new product development, including pricing, distribution, and promotional activities.
    • Develop exit strategies for unsuccessful products and handle slow-moving inventory.
  • Marketing Plan Design, Management, Implementation, and Evaluation
    • Work with the Marketing Manager to craft marketing and brand strategies.
    • Translate strategies into marketing tactics, analyze market research, and incorporate insights.
    • Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
    • Manage budgets, timelines, and evaluate campaign performance.
  • Brand Messaging Delivery and Consistency
    • Strengthen brand identity, awareness, and consistency as the Brand Champion.
    • Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.

 



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