Marketing Portfolio Manager
3 days ago
Job Summary:
The Brand Manager at PRIFOOD CORPORATION is responsible for developing effective marketing strategies to achieve annual sales targets and market dominance.
Duties and Responsibilities:
- Target Achievement
- Develop sales forecasts and contribute to overall sales objectives.
- Analyze internal sales data and external market information for strategy formulation.
- Regularly assess brand performance and address gaps through market/store audits.
- Portfolio Management
- Optimize portfolio performance by assessing historical sales, inventory, and market demand.
- Manage new product development, including pricing, distribution, and promotional activities.
- Develop exit strategies for unsuccessful products and handle slow-moving inventory.
- Marketing Plan Design, Management, Implementation, and Evaluation
- Work with the Marketing Manager to craft marketing and brand strategies.
- Translate strategies into marketing tactics, analyze market research, and incorporate insights.
- Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
- Manage budgets, timelines, and evaluate campaign performance.
- Brand Messaging Delivery and Consistency
- Strengthen brand identity, awareness, and consistency as the Brand Champion.
- Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.
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