Social Media Account Lead
6 days ago
About the Role
M2.0 Communications is seeking an experienced and skilled professional to join our team as a Business Development Specialist - Digital. In this role, you will be responsible for managing client relationships and overseeing the development, management, and execution of social media strategies across various client accounts.
Your Responsibilities
- Act as the primary point of contact for clients regarding social media campaigns, defining clear KPIs, strategies, and performance metrics.
- Collaborate with clients to develop tailored social media strategies that align with their business goals, ensuring each campaign meets or exceeds client expectations.
- Oversee the content creation process from concept development through to execution, working closely with clients and internal teams to ensure all projects are completed on time and within budget.
- Maintain and strengthen relationships with clients through regular communication and updates, addressing client concerns or issues promptly and professionally.
- Track and analyze key performance metrics (engagement, reach, etc.) and prepare weekly and monthly performance reports for clients, providing insights and actionable recommendations for improvements.
About You
To succeed in this role, you must have:
- Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
- 2+ years of experience in account management, social media management, or digital marketing.
- Excellent written and verbal communication skills, with the ability to engage clients effectively, understand their needs, and deliver tailored social media strategies.
- Strong analytical abilities with experience in interpreting social media insights and metrics to assess campaign performance and make data-driven recommendations.
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