Fragrance Industry Specialist
5 days ago
We are seeking a Fragrance Industry Specialist to drive our luxury fragrance brand forward. This role involves developing and executing comprehensive marketing strategies, building strong relationships with key stakeholders, and fostering a robust brand presence across digital and offline channels.
Key Responsibilities:
Brand Positioning
- Develop and maintain a deep understanding of the luxury fragrance market, identifying trends and opportunities for growth.
- Collaborate with the Marketing Manager to develop and execute strategic marketing plans that drive brand awareness and sales.
Digital Engagement
- Foster strong relationships with key influencers and bloggers in the fragrance industry, leveraging their expertise to promote the brand.
- Develop and execute social media campaigns that engage with customers and build brand loyalty.
Requirements:
- Tertiary qualifications, preferably in Business or Marketing-related fields.
- Over 5 years of Marketing & Product Management experience in Premium or Luxury sectors for the Prestige Division.
- Experience managing a team is highly valued.
- A proactive disposition with excellent written communication and interpersonal skills.
- Strong numerical and PC skills, proficient in MS Office (Word, Excel, and PowerPoint).
- Attention to detail, creativity, and a risk-taking attitude are essential.
- Organized time management skills and outstanding analytical abilities are required.
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