Brand Visionary
1 week ago
We are seeking a visionary leader to drive the creative direction of SkinPotions' marketing campaigns, product launches, and content. As the Brand Visionary, you will play a critical role in shaping the brand's identity and strategic goals.
The ideal candidate will have a deep understanding of the beauty and wellness industry, staying ahead of trends and competitor activity. With your expertise, we will develop innovative marketing strategies that captivate our target audience and drive business results.
Main Responsibilities:
- Creative Strategy & Brand Development
- Conceptualize and implement the overall creative strategy for Dear Face across all marketing channels.
- Foster a cohesive brand image through consistent messaging and visuals across campaigns.
- Guide brainstorming sessions to generate unique and impactful campaign ideas.
- Stay current with industry developments to inform creative decisions.
- Campaign Execution & Content Creation
- Develop and lead the execution of major marketing campaigns and product launches.
- Collaborate with the Marketing Team to create captivating visual and storytelling content for social media, digital ads, and promotional materials.
- Oversee the production of marketing materials, including videos, graphics, and product photography.
- Partner with influencers and external creative teams to deliver high-quality content.
- Team Leadership & Project Management
- Lead and direct a team of designers, content creators, and video editors.
- Provide constructive feedback to ensure top-notch creative output.
- Manage project timelines and ensure timely delivery of creative projects.
- Align creative efforts with business objectives through collaboration with the Marketing Director.
- Social Media & Community Engagement
- Maintain a strong social media presence by creating engaging and brand-aligned content.
- Develop and guide content calendars for TikTok, Instagram, Facebook, and YouTube.
- Identify opportunities for viral content and trending topics that resonate with the brand.
- Innovation & Growth
- Pursue innovative ideas, formats, and creative solutions to enhance brand visibility.
- Explore emerging technologies (e.g., AI-generated content, AR filters) to push creative boundaries.
- Analyze campaign performance and adjust creative approaches based on data-driven insights.
Qualifications & Skills:
This role requires at least 2 years of experience in creative direction, advertising, or digital marketing, preferably in the beauty, wellness, or lifestyle industry. A strong portfolio showcasing successful brand campaigns and creative work is essential. Experience in managing a creative team and working in a fast-paced environment is also necessary. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other relevant design tools is required. Excellent communication and leadership skills will enable you to excel in this position.
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