Digital Marketing Expert
7 days ago
Job Description
We are seeking a highly skilled Digital Marketing Specialist to join our team at Tech2Go Strategic IT Solutions. As a key member of our marketing department, you will be responsible for executing and optimizing digital marketing campaigns across various channels.
Digital Campaign Execution & Optimization
- Develop and execute comprehensive digital marketing strategies that align with our business objectives.
- Analyze campaign metrics to identify areas for improvement and optimize performance.
- Collaborate with cross-functional teams to ensure seamless execution and maximize results.
Social Media Management
- Create and publish engaging content on company social media platforms to build brand awareness and drive website traffic.
- Monitor and respond to online conversations and comments in a timely and professional manner.
- Analyze social media performance using industry-standard tools and provide actionable insights to improve engagement.
SEO & Website Management
- Conduct keyword research and implement on-page optimization techniques to improve search engine rankings.
- Work with the development team to enhance user experience and site optimization.
- Monitor website analytics to track performance and identify areas for improvement.
Paid Advertising & PPC Campaigns
- Develop and manage paid digital campaigns (Google Ads, Meta Ads, LinkedIn Ads) to drive targeted traffic and generate leads.
- Analyze ad performance and optimize for better ROI.
- Provide regular reporting and insights to stakeholders on campaign effectiveness.
Email & Content Marketing
- Develop and execute email marketing campaigns for lead nurturing and customer retention.
- Support content creation for blogs, case studies, and newsletters to engage our audience and promote thought leadership.
- Ensure content aligns with SEO strategies and brand voice.
Analytics & Reporting
- Track key digital marketing KPIs and generate reports on performance.
- Provide actionable insights and recommendations for improving digital strategies.
- Stay up-to-date on industry trends and best practices in digital marketing.
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