Marketing Communications Specialist
2 weeks ago
Job Summary:
Role OverviewThe Marketing and Liaison Officer is responsible for planning, developing, and implementing marketing strategies to promote the organization's products or services. This role involves building and maintaining relationships with external stakeholders, clients, and partners to enhance the organization's visibility and brand reputation.
Key Responsibilities- Marketing Strategy Development:
Develop and manage digital and traditional marketing initiatives, including social media, email campaigns, print materials, and more. - Communication Management:
Ensure clear, consistent, and effective communication between the organization and external audiences, both internally and externally.
Draft and distribute press releases, newsletters, and other communication materials.
Manage public relations efforts, including addressing inquiries and managing the company's reputation. - Event Coordination:
Plan and oversee marketing events, such as product launches, seminars, or promotional activities, ensuring that they are executed successfully.
Coordinate with vendors, partners, and other stakeholders to ensure event logistics are managed. - Brand Promotion:
Collaborate with other departments to create consistent messaging and brand representation across all platforms.
Monitor and analyze the performance of marketing efforts and make recommendations for improvements. - Reporting and Analytics:
Analyze market trends and competitor activities to inform future marketing strategies.
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