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Programmatic Advertising Specialist
1 week ago
Purple Cow is a leading company in the field of digital marketing, seeking a talented Digital Marketer to manage and optimize our digital advertising campaigns.
Responsibilities:- Manage Digital Advertising Campaigns:
- Use the Choozle DSP to execute programmatic advertising campaigns.
- Configure ad campaigns within Choozle, ensuring accurate targeting, budget allocation, and creative assets.
- Regularly analyze campaign performance metrics (CTR, impressions, conversions).
- Create comprehensive reports for clients.
- Work closely with our sales team, designers, and account managers.
- Provide clear and concise creative briefs to designers.
