Digital Marketing Manager

1 week ago


San Fernando, Central Luzon, Philippines MCI Full time

MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.

We are seeking a Digital Marketing Manager to join our dynamic team. The ideal candidate will have a passion for data-driven marketing and the ability to execute digital campaigns across multiple channels. If you thrive in a collaborative environment, possess strong analytical skills, and are eager to make a significant impact on our marketing efforts, this role is for you.

Key Responsibilities:

  • Assist in executing marketing campaigns across various channels, ensuring they align with regional growth strategies and business objectives.
  • Monitor and report on campaign performance, lead generation, and funnel analytics using advanced reporting and analytics tools. Provide actionable insights to optimize campaign effectiveness.
  • Work closely with regional teams, including Marketing, xDR, Ops & Analytics, to enhance campaign effectiveness and conversion rates. Collaborate with the global digital growth team to tailor campaigns for regional resonance and optimization.
  • Contribute to managing the customer account journey, ensuring consistent and personalized user experiences that promote funnel progression and customer engagement.
  • Support the refinement of cross-channel digital strategies based on data insights and regional market nuances, ensuring a tailored approach to each market.
  • Apply analytical skills to identify innovative approaches and test new ideas to fill gaps in MQL (Marketing Qualified Leads) or pipeline. Ensure regional considerations are factored into global marketing initiatives.
  • Keep up to date with regional digital marketing trends, consumer behaviors, and competitive insights to inform and refine marketing strategies.


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