
Senior Marketing Analyst Position Available
2 weeks ago
This is a senior-level marketing analyst role, focusing on enterprise clients. The ideal candidate will have extensive experience in cross-channel marketing program management and be proficient in Google Ads, Facebook, and similar self-serve platforms.
Main Responsibilities- Develop integrated marketing strategies across our full channel suite, emphasizing social media and Google Ads.
- Collaborate with specialists to ensure strategies align with the overall plan.
- Conduct research and analysis on prospective clients, industries, and competitors.
- Forecast client budgets, efficiency requirements, and business objectives.
- At least 5 years of cross-channel marketing experience.
- Understanding of marketing funnels and performance indicators.
- Experience managing large sets of campaigns and/or clients.
- Proficiency in Google Ads, Facebook, and/or similar self-serve platforms.
- Familiarity with the broader marketing landscape.
- Familiarity with earned media channels.
- Familiarity with audience insight tools.
- Familiarity with project management tools like Asana and Slack.
Key Performance Indicators (KPIs)
- Win Rate.
- Appraised GP to Won GP ratio.
Most Important Things (MITs)
- Audit Quality.
- Audit Speed.
- Thought Leadership in appraisal development.
- Accuracy of Appraisal Forecasts.
We value diversity and inclusion, and we are an Equal Opportunity Employer. All employees' viewpoints are important to our success.
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