Marketing Data Insights Expert
3 days ago
Key Responsibilities
The successful Data Analyst candidate will support our clients on assigned projects and accounts, working closely with other analysts to develop data analysis, actionable insights, recommendations, and reports.
Your Key Deliverables
- Supporting client's data requirements on all data-driven marketing activity
- Preparing and processing data analytics for client's marketing campaigns
- Conducting pre and post campaign evaluations, including web analytics, Marketing ROI, engagement reporting, gap analysis, and insights and hypothesis development
- Driving deep market and consumer insights through deep learning analytics
- Assessing and reviewing database and digital platforms including quality, functionality, UX-centric usability, CRM-oriented design, and propose solutions
Your Qualifications
- Minimum of 2 years of experience in business with a focus on data analytics, preferably gained in a digital or marketing environment
- Good understanding of CRM and digital marketing including social media and email marketing
- Experience with web analytics tools such as Google Analytics or Adobe Analytics and understanding required details, such as tag management
- Experience with BI/visualization tools such as Tableau, PowerBI, Google Data Studio, Domo
- Knowledge of data science technologies such as R, Python, SQL
- Knowledge of Marketing Cloud platforms such as Salesforce, Adobe is a plus
- Strong analytical and statistical understanding
- High ability to read and interpret data into useful content
- Degree/Diploma in Marketing, Mathematics, Economics, Computer Science, Data Science, Statistics, or a similar qualification
- Good written and verbal communication skills
- Ability to understand written English, reply with simple English writing, and willingness to learn and grow in the English-speaking environment
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