Ad Campaign Strategist

1 week ago

Hagonoy, Central Luzon, Philippines beBeeProgrammatic Full time ₱500,000 - ₱1,000,000
Programmatic Media Specialist

As a Programmatic Media Specialist, you'll be responsible for the full lifecycle of curated-audience campaigns from decoding client briefs into live deals to mastering every layer of the tech stack and continually fine-tuning performance.

Key Responsibilities:
  • Deal Setup & Audience Build
  • Build audience segments based on client specifications using advanced AI technology
  • Generate and name PMP Deal IDs automatically
  • Curate inventory packages aligned to target segments
  • Technical Configuration & QA
  • Implement and verify ad tags, pixels, and tracking URLs across platforms
  • Execute campaign QA checklists and secure internal sign-off
  • Platform Deployment & Troubleshooting (SSP/DSP)
  • Configure, test, and troubleshoot SSP integrations and inventory feeds
  • Deploy deals into DSP seats and monitor for setup errors
  • Troubleshoot integration issues across DSPs and SSPs
  • Performance Monitoring & Optimization
  • Monitor live campaign metrics daily and produce performance reports
  • Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly
  • Margin Management
  • Track campaign margin versus target and propose optimizations to protect profitability
  • Client Escalations & Support
  • Serve as first-line technical support for delivery issues, escalating complex cases to Engineering
Requirements:
  • At least 5+ years of hands-on Technical Account Management or Programmatic Trading experience
  • Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
  • Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes
  • Strong troubleshooting skills across the full programmatic ecosystem
  • Commercial acumen—balancing performance optimization with margin protection
  • Excellent communication—able to translate technical concepts for clients and cross-functional teams
What We Offer:
  • A dynamic and fast-paced work environment
  • Opportunities for growth and professional development
  • Collaborative team environment
About Us:

We are a leading provider of innovative solutions in the digital marketing space.

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