Multimedia Content Creator
2 days ago
Gingersnaps Philippines is seeking a talented Content Creator to join our dynamic team. As a key member of our marketing department, you will play a crucial role in creating engaging content that resonates with our target audience.
Your primary responsibility will be to develop and implement a comprehensive content strategy that aligns with our brand's vision and objectives. This includes creating high-quality content across various platforms, monitoring trends, and engaging with the online community.
Main Responsibilities- Content Creation
- Produce high-quality, evergreen content that meets our brand's quality and creativity standards.
- Write, edit, and proofread articles, posts, and scripts to ensure clarity, consistency, and alignment with brand guidelines.
- Social Media Management
- Develop and execute content plans for social media platforms like Instagram, Facebook, LinkedIn, TikTok, Website, and YouTube.
- Monitor trends and engage with the online community to increase brand visibility and user engagement.
- Visual Content Creation
- Collaborate with designers, photographers, and videographers to create visually appealing assets, including images, infographics, and videos.
- Create and edit basic visual content using design tools like Adobe Creative Suite, Canva, or other software.
- Conduct audience research to understand target demographics, interests, and content preferences.
- Develop content calendars to ensure timely delivery of content across platforms.
- Align content creation efforts with overarching marketing strategies and business goals.
- SEO and Analytics
- Optimize content for search engines (SEO) to drive organic traffic and improve visibility.
- Track and analyze performance metrics for content using tools like Google Analytics, social media insights, and other analytics platforms.
- Use data-driven insights to refine content strategies and enhance audience engagement.
- Work closely with cross-functional teams, including marketing, product, and sales teams, to ensure content supports campaigns and initiatives.
- Maintain consistency in tone, style, and messaging across all platforms.
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