Multimedia Content Creator

2 days ago


Manila, National Capital Region, Philippines Gingersnaps Philippines Full time
About the Role

Gingersnaps Philippines is seeking a talented Content Creator to join our dynamic team. As a key member of our marketing department, you will play a crucial role in creating engaging content that resonates with our target audience.

Your primary responsibility will be to develop and implement a comprehensive content strategy that aligns with our brand's vision and objectives. This includes creating high-quality content across various platforms, monitoring trends, and engaging with the online community.

Main Responsibilities
  1. Content Creation
    • Produce high-quality, evergreen content that meets our brand's quality and creativity standards.
    • Write, edit, and proofread articles, posts, and scripts to ensure clarity, consistency, and alignment with brand guidelines.
  2. Social Media Management
    • Develop and execute content plans for social media platforms like Instagram, Facebook, LinkedIn, TikTok, Website, and YouTube.
    • Monitor trends and engage with the online community to increase brand visibility and user engagement.
  3. Visual Content Creation
    • Collaborate with designers, photographers, and videographers to create visually appealing assets, including images, infographics, and videos.
    • Create and edit basic visual content using design tools like Adobe Creative Suite, Canva, or other software.
    • Conduct audience research to understand target demographics, interests, and content preferences.
    • Develop content calendars to ensure timely delivery of content across platforms.
    • Align content creation efforts with overarching marketing strategies and business goals.
  4. SEO and Analytics
    • Optimize content for search engines (SEO) to drive organic traffic and improve visibility.
    • Track and analyze performance metrics for content using tools like Google Analytics, social media insights, and other analytics platforms.
    • Use data-driven insights to refine content strategies and enhance audience engagement.
    • Work closely with cross-functional teams, including marketing, product, and sales teams, to ensure content supports campaigns and initiatives.
    • Maintain consistency in tone, style, and messaging across all platforms.


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