Digital Marketing Specialist

10 hours ago

Pasay, National Capital Region, Philippines beBeeMarketing Full time $50,000 - $70,000
Job Title: Digital Marketing Strategist

A high-performing Digital Marketing Strategist is sought after to spearhead our online presence and drive business growth through innovative digital marketing solutions.

About the Role
  • Maximize organic traffic, Google Maps visibility, and inbound leads across all service areas by executing a comprehensive SEO strategy.
  • Develop and implement targeted content creation and local authority building initiatives to enhance brand reputation and customer engagement.

Responsibilities Include:

Main Responsibilities
  1. Optimize and manage multiple Google Business Profiles across all markets, ensuring accuracy and keyword relevance in categories, services, descriptions, hours, and photos.
  2. Monitor GBP Insights to track visibility, calls, and directions, and adjust strategies accordingly.
  3. Conduct keyword research specific to each service (air ducts, chimneys, dryer vents, insulation, etc.) and service area (Dallas, San Antonio, Austin, etc.).
  4. Create and optimize service pages (one per service) and location pages (one per city/area), incorporating on-page best practices like title tags, headers, meta descriptions, alt text, and schema.
  5. Implement internal linking structures that support local SEO and crawlability, and regularly update content to maintain rankings.
  6. Build a blog/content calendar with FAQ-based articles and seasonal content, aiming to capture organic traffic and educate homeowners.
  7. Write and publish customer-focused guides to capture organic traffic and educate homeowners.
  8. Repurpose content for use in Google Posts and social platforms.
  9. Monitor and improve site speed, Core Web Vitals, and mobile responsiveness.
  10. Manage sitemaps, robots.txt, redirects, and broken links via Google Search Console.
  11. Establish consistent NAP citations across major directories (Yelp, BBB, Angi, Houzz, etc.), and acquire local backlinks through sponsorships, partnerships, press, and guest posts.
  12. Monitor online mentions and reputation management.
  13. Track traffic, keyword rankings, GBP performance, and conversions (calls, forms, booked jobs).
  14. Provide weekly and monthly performance reports to leadership.

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