Chief Advertising Innovation Officer

1 day ago

Bacoor, Calabarzon, Philippines beBeeStrategist Full time $40,000 - $80,000
Job Title: Creative Advertising Strategist

Overview

Our fast-growing supplement brand is seeking a skilled Creative Advertising Strategist to develop high-performing ad concepts for multiple products and customer avatars. This role requires the ability to ideate, research, and deliver fresh ad ideas that drive results.

As a key member of our team, you will create direct response copy and creative briefs with strong hooks, pacing, and structure. You will conduct market research to uncover customer pain points, desires, and objections. Your task will be to generate 15-25 fresh ad concepts weekly tailored for Meta (Facebook & Instagram).

Responsibilities include creating ad concepts for different stages of the funnel - cold, warm, and hot traffic. You will source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces. Analyze performance and iterate on ad creative to improve conversions. Work across multiple products and avatars while maintaining clarity, speed, and attention to detail.

Required Skills & Qualifications
  • 3+ years experience in a direct response or performance creative role (e-commerce brand, agency, or affiliate)
  • Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology
  • Strong direct response copywriting ability — especially for Meta video ads
  • Proven ability to analyze and optimize creative based on performance data
  • Experience working with UGC creators and content sourcing platforms
  • Able to leverage AI tools to increase output without sacrificing quality
  • Fast, detail-oriented, self-managed — thrives in a remote, high-speed environment
  • Strong grasp of fundamental marketing principles and avatar-specific messaging
Benefits
  • Bonuses offered for winning ad concepts that meet performance benchmarks
  • 100% remote, async-friendly (we move fast but respect autonomy)
  • Clear KPIs, high ownership, and a performance-driven culture
  • Room to grow into senior creative director or performance creative lead
  • Collaborative team that values testing, iteration, and speed over red tape

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