Gourmet Food Marketing Strategist
17 hours ago
We are seeking an experienced Gourmet Food Marketing Strategist to join our team. The ideal candidate will have a passion for gourmet food, experience in food product marketing, and a deep understanding of consumer behavior within the culinary space.
About the RoleThis is a full-time position with a competitive salary of $80,000 - $110,000 per year, depending on experience.
As a Gourmet Food Marketing Strategist, you will be responsible for developing and executing comprehensive marketing strategies to promote our Jamon brand and increase market share. This includes identifying key market trends, customer segments, and competitor activities in the gourmet food industry.
Key Responsibilities- Develop and implement marketing plans to drive customer engagement through digital, retail, and traditional channels.
- Collaborate with sales, product development, and operations teams to ensure alignment between marketing efforts and business objectives.
- Manage brand positioning and messaging to ensure a strong and cohesive identity across all platforms.
- Oversee the company's online presence, including website, social media channels, and e-commerce platforms.
- Analyze digital marketing performance, optimize campaigns, and report on key metrics (e.g., ROI, click-through rates, customer acquisition costs).
- Bachelor's degree in Marketing, Business, or a related field.
- At least 2-3 years of experience in marketing, preferably within the food and beverage industry or gourmet food segment.
- Understanding of digital marketing strategies and tools.
- Written and verbal communication skills.
- Proficiency with analytics tools like Google Analytics, social media insights, and email marketing platforms.
- Familiarity with e-commerce and online sales strategies.
Cork Wine Bar and Shop Inc. is a leading provider of gourmet food products. We offer a dynamic and supportive work environment with opportunities for professional growth and development.
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