Strategic Marketing Director

4 weeks ago

Mandaluyong City, National Capital Region, Philippines Filinvest Group Full time

As a Strategic Marketing Director at Filinvest Group, you will play a key role in shaping the narrative and positioning of our assigned brand/project during product launches and campaigns. Your expertise in developing and executing comprehensive Go-to-Market (GTM) strategies will ensure a consistent brand message across all touchpoints.

Key responsibilities include:

  • Collaborating with product development, sales teams, and other stakeholders to gather insights and align GTM strategies with product features and brand positioning.
  • Defining and refining the brand positioning within the context of each GTM initiative, ensuring it aligns with market trends and addresses the unique needs of the target audience.
  • Conducting thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
  • Leading the development of compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
  • Overseeing the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring they align with the overall brand message and GTM strategy.
  • Taking a hands-on approach to execute GTM campaigns, coordinating with internal teams and external partners to ensure seamless implementation across all channels.
  • Utilizing analytics tools to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement and optimization.

Additionally, you will lead the brand management and rally the Marketing Services Organizations (MSOs) in all marketing initiatives for projects under the brand. This includes:

  • Undertaking research / focused group discussions / insightings to strengthen the brand's market relevance and positioning.
  • Collaborating with MSOs in conducting regular competitive scan, research, and other related studies to provide market intelligence in support of the business.
  • Developing training plans to further brand skills based on baseline performance.
  • Undertaking performance management activities to ensure delivery of business objectives and targets.
  • Carrying out supervisory responsibilities in accordance with the position and organization's policies, which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff.
  • Plans, assigns, and directs tasks.
  • Reviews (appraises) performance, rewarding, counselling, and disciplining employees.
  • Addresses complaints and resolving problems.

Requirements:

  • Bachelor's degree in marketing, business administration, communications, or a related field is required.
  • With 5-10 years of experience in marketing, advertising, brand management, or similar positions in a strategic capacity.
  • Strong communication, analytical, and creative skills are important for this role.
  • Experience with marketing tools and software, as well as an understanding of digital marketing channels.
  • Knowledge of branding principles, market research techniques, and consumer behavior.
  • Demonstrated leadership skills.

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