Strategic Marketing Director

2 weeks ago


Mandaluyong City, National Capital Region, Philippines Filinvest Group Full time

As a Strategic Marketing Director at Filinvest Group, you will play a key role in shaping the narrative and positioning of our assigned brand/project during product launches and campaigns. Your expertise in developing and executing comprehensive Go-to-Market (GTM) strategies will ensure a consistent brand message across all touchpoints.

Key responsibilities include:

  • Collaborating with product development, sales teams, and other stakeholders to gather insights and align GTM strategies with product features and brand positioning.
  • Defining and refining the brand positioning within the context of each GTM initiative, ensuring it aligns with market trends and addresses the unique needs of the target audience.
  • Conducting thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
  • Leading the development of compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
  • Overseeing the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring they align with the overall brand message and GTM strategy.
  • Taking a hands-on approach to execute GTM campaigns, coordinating with internal teams and external partners to ensure seamless implementation across all channels.
  • Utilizing analytics tools to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement and optimization.

Additionally, you will lead the brand management and rally the Marketing Services Organizations (MSOs) in all marketing initiatives for projects under the brand. This includes:

  • Undertaking research / focused group discussions / insightings to strengthen the brand's market relevance and positioning.
  • Collaborating with MSOs in conducting regular competitive scan, research, and other related studies to provide market intelligence in support of the business.
  • Developing training plans to further brand skills based on baseline performance.
  • Undertaking performance management activities to ensure delivery of business objectives and targets.
  • Carrying out supervisory responsibilities in accordance with the position and organization's policies, which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff.
  • Plans, assigns, and directs tasks.
  • Reviews (appraises) performance, rewarding, counselling, and disciplining employees.
  • Addresses complaints and resolving problems.

Requirements:

  • Bachelor's degree in marketing, business administration, communications, or a related field is required.
  • With 5-10 years of experience in marketing, advertising, brand management, or similar positions in a strategic capacity.
  • Strong communication, analytical, and creative skills are important for this role.
  • Experience with marketing tools and software, as well as an understanding of digital marketing channels.
  • Knowledge of branding principles, market research techniques, and consumer behavior.
  • Demonstrated leadership skills.


  • Mandaluyong City, National Capital Region, Philippines Neksjob Full time

    We are seeking a seasoned Strategic Communications Director to join our team at Neksjob. As a key member of our global communications team, you will be responsible for developing and executing the media strategy for our company in the Philippines, aligning with our global media strategy and business goals.Key responsibilities include:Media Strategy...

  • Marketing Director

    1 day ago


    Quezon City, National Capital Region, Philippines Cosmetix Unlimited Inc Full time

    Brand Development StrategyAs a Marketing Director - Brand Development at Cosmetix Unlimited, Inc., you will lead the development and execution of marketing strategies to enhance brand recognition and market share within the Manufacturing & Industrial Supplies & Services sector. This involves managing cross-functional teams to innovate and launch successful...


  • Mandaluyong City, National Capital Region, Philippines GESG Full time

    Job Title: Sales and Marketing HeadWe are seeking a highly experienced Sales and Marketing Head to join our team at GESG. The ideal candidate will have a proven track record of success in sales and marketing, with a strong ability to develop and execute strategic plans.Key Responsibilities:Develop and implement sales and marketing strategies to drive...

  • Sales Director

    1 day ago


    Quezon City, National Capital Region, Philippines RBT CONSULTING CORPRATION Full time

    About This RoleAt RBT CONSULTING CORPRATION, we are seeking a seasoned Sales Director to lead our sales efforts and drive strategic growth. This key position will be responsible for overseeing the sales team, identifying new business opportunities, and building strong relationships with key customers and industry stakeholders.Key Responsibilities:Act as the...


  • Quezon City, National Capital Region, Philippines Cosmetix Unlimited Inc Full time

    Job Description: As a key member of the Cosmetix Unlimited Inc. team, the successful candidate will be responsible for developing and executing innovative marketing strategies to drive brand visibility and growth.Marketing Strategy Development: Conduct market research and analyze trends to identify new marketing opportunities and develop comprehensive...

  • Marketing Director

    2 weeks ago


    Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time

    Job Summary:The Marketing Manager will be responsible for leading the department's overall processes and transactions. This role serves as a key player in the development and execution of comprehensive marketing strategies, across innovative and strategic core products, with a key focus on broadening and raising product and brand awareness, which ultimately...

  • Product Director

    2 weeks ago


    Mandaluyong City, National Capital Region, Philippines ABSI Full time

    Head of ProductAt ABSI, we are seeking a seasoned Product Director to lead our product development efforts. The ideal candidate will have a proven track record of managing the full software development life cycle, from ideation to market launch and product sunset.Key Responsibilities:Develop and implement a strategic product vision that aligns with the...


  • Makati City, National Capital Region, Philippines Solid Mark Manpower Services Inc. Full time

    Job OverviewAs a key member of our team at Solid Mark Manpower Services Inc., the Strategic Trust Accounting Director will play a pivotal role in leading our trust accounting department. This position requires a seasoned professional with a strong background in trust accounting and a proven track record of success in a leadership role.Key...

  • Marketing Director

    2 weeks ago


    Makati City, National Capital Region, Philippines Cyberbacker Careers Full time

    Cyberbacker Careers: Director of KCWe are seeking a highly skilled and experienced marketing professional to lead our marketing initiatives and spearhead our brand's growth. As the Director of KC, you will be responsible for developing and executing innovative marketing campaigns that increase awareness and engagement among our key target demographics.Key...


  • Quezon City, National Capital Region, Philippines Metacom Business Process Outsourcing Solutions Full time

    Job Title: Sales ManagerJob Summary:Metacom Business Process Outsourcing Solutions is seeking a highly skilled Sales Manager to drive sales growth and build strategic relationships with Global System Integrators. The ideal candidate will have a deep understanding of the IT infrastructure landscape and a proven track record in sales.Key...


  • Mandaluyong City, National Capital Region, Philippines GESG Full time

    About the RoleGESG is seeking a highly experienced Sales and Marketing Executive to lead our sales and marketing efforts. The ideal candidate will have a proven track record of driving sales growth and developing effective marketing strategies.Key Responsibilities:Formulate and execute sales and marketing strategies to drive business growthLead a team of...


  • Mandaluyong City, National Capital Region, Philippines RecruiterPH Full time

    Job DescriptionAt RecruiterPH, we are seeking a highly skilled Strategic Workforce Manager to join our team. As a key member of our workforce management department, you will play a vital role in driving corporate initiatives and delivering optimal performance.Key Responsibilities:Develop and implement strategic workforce plans to achieve contractual...


  • Makati City, National Capital Region, Philippines Cyberbacker Careers Full time

    Cyberbacker CareersJob Title: Strategic Marketing CoordinatorJob Summary: We are seeking a skilled Strategic Marketing Coordinator to join our team at Cyberbacker Careers.Main Responsibilities:Plan, schedule, and execute social media content that aligns with the company brand.Create content calendars to drive engagement and promote online brand...


  • Quezon City, National Capital Region, Philippines PRIMEWORLD LAND HOLDINGS INC. Full time

    Position Summary: As a Strategic Marketing Professional at PRIMEWORLD LAND HOLDINGS INC., you will be responsible for planning and executing promotional campaigns across multiple media channels, including social media. This role requires collaboration with stakeholders and sellers to enhance the company's presence. Key Responsibilities: - Develop and...


  • Quezon City, National Capital Region, Philippines Pangasinan Five Star Bus Full time

    Job Summary: As a key member of the Pangasinan Five Star Bus team, the Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role requires a deep understanding of the company's goals and objectives, as well as the ability to analyze market...


  • Mandaluyong City, National Capital Region, Philippines Your Go to Recruiter Full time

    About the Role:Your Go to Recruiter is seeking a highly skilled Senior Director of Growth Initiatives to lead the development and implementation of a comprehensive growth strategy that drives business expansion, customer acquisition, and retention. The ideal candidate will have a proven track record of driving growth in a leadership capacity and will be...


  • Mandaluyong City, National Capital Region, Philippines Rucs Konsult Corporation Full time

    Marketing Specialist Job DescriptionAt Rucs Konsult Corporation, we are seeking a skilled Marketing Specialist to develop, execute, and monitor marketing programs across various channels.Key Responsibilities:Conduct market research to inform marketing strategies.Analyze trends to define the organization's marketing strategy.Provide advice on how to...


  • Quezon City, National Capital Region, Philippines Pangasinan Five Star Bus Full time

    Marketing ManagerAt Pangasinan Five Star Bus, we are seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for developing and implementing strategic marketing plans to attract new customers and retain existing ones.Key Responsibilities:Develop and execute marketing strategies to achieve business...


  • Makati City, National Capital Region, Philippines Cyberbacker Careers Full time

    Cyberbacker Marketing Director Job DescriptionWe are seeking a highly skilled Marketing Director to spearhead our marketing initiatives and drive growth for Cyberbacker. The ideal candidate will have a proven track record in creating compelling marketing campaigns that resonate with our target audience.Key Responsibilities:Develop and execute innovative...

  • Marketing Director

    2 weeks ago


    Quezon City, National Capital Region, Philippines Modernbrands Inc. Full time

    Job Title: Marketing ManagerModernbrands Inc., a leading provider of luxury furniture for Italian kitchen cabinets, Italian wardrobes, walk-in closets, sliding doors, flooring, and furniture in Manila, is currently seeking a talented and motivated Marketing Manager to join our dynamic team.Job Responsibilities:Leadership and Management: Provide strategic...