Online Gaming SEO Manager
9 hours ago
We are seeking an experienced Search Engine Optimization Manager with a strong background in the online gaming industry to lead our search engine optimization initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.
Key Responsibilities- SEO Strategy & Management
- Develop and execute comprehensive SEO strategies for multiple online gaming brands and projects simultaneously.
- Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals.
- Optimize website architecture, content, and technical elements to improve search rankings.
- Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
- Stay current with search engine algorithm updates and industry best practices.
- Team Leadership & Project Management
- Coordinate cross-functional collaboration with development, content, and marketing teams.
- Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards.
- Allocate resources effectively across different projects.
- Establish and maintain SEO workflows, processes, and documentation.
- I-Gaming Expertise
- Navigate complex regulatory requirements and compliance considerations across different jurisdictions.
- Understand geo-targeting strategies for various markets and licensing restrictions.
- Develop content strategies that balance user engagement with responsible gaming messaging.
- Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing.
- Technical SEO & Analytics
- Perform comprehensive technical SEO audits and implement improvements.
- Collaborate with development teams on website performance optimization.
- Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools.
- Analyze user behavior data to inform SEO and content strategies.
Experience Requirements- Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing.
- Proven experience in the online gaming industry (online casino, sports betting, or related gaming verticals).
- Demonstrated success managing multiple SEO projects simultaneously.
- Track record of achieving measurable organic traffic growth and ranking improvements.
- Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).
- Proficiency in Google Analytics, Google Search Console, and understanding of HTML, CSS, and basic JavaScript for SEO implementation.
- Experience with content management systems and SEO plugins.
- Familiarity with international SEO and hreflang implementation.
- Deep understanding of online gaming regulations and compliance requirements.
- Knowledge of affiliate marketing dynamics in the gaming industry.
- Awareness of responsible gaming practices and their impact on content strategy.
- Understanding of payment processing and licensing considerations affecting SEO.
- Strong project management and organizational abilities.
- Excellent communication and presentation skills.
- Analytical mindset with strong problem-solving capabilities.
- Ability to work in fast-paced, deadline-driven environments.
- Experience managing remote or distributed teams (preferred).
What We Offer- Performance-based bonuses tied to SEO KPIs.
- Comprehensive benefits package.
- Professional development opportunities.
- Flexible working arrangements.
- Opportunity to work with cutting-edge gaming brands.
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