Email Marketing Specialist

24 hours ago

Mabalacat, Central Luzon, Philippines beBeeMarketer Full time ₱450,000 - ₱650,000
Job Overview

We are seeking a specialist to lead the planning, development, and execution of customer engagement campaigns.

Key Responsibilities:
  • Campaign Strategy: Develop comprehensive email marketing strategies across various customer segments, focusing on acquisition, retention, and re-engagement tactics
  • Email Database Management: Manage email lists, segment customers, and personalize content to maximize deliverability and engagement rates
  • Content Creation: Design compelling email content including subject lines, copy, and HTML templates that align with brand guidelines and drive conversions
  • Email Deliverability: Monitor email deliverability, manage sender reputation, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR)
Additional Tasks:
  • Automated Workflows: Set up and create automated workflows briefed in by the CRM team, including filters, email/SMS messages, time delays, and property profile updates
  • Workflow Performance: Review workflow performance regularly and report back on any insights and optimizations
  • A/B Testing: Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance
  • Email Sequences: Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns
Requirements:
  • Minimum 2-3 years of experience in email marketing or digital marketing
  • Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools
  • Proficiency in HTML/CSS for email template customization and troubleshooting
  • Strong analytical skills with experience in email marketing metrics and performance optimization
  • Knowledge of email deliverability best practices and compliance regulations
About You:
  • Excellent written communication skills with ability to craft engaging email content
  • Familiarity with CRM systems and customer data management
  • Ability to work independently while managing multiple campaigns and deadlines
  • Creative mindset with attention to detail and brand consistency
Cultural Fit:

We seek someone who fits well with our supportive and humble team culture, allowing for personal and professional growth.

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