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2 days ago
We are seeking a highly skilled and detail-oriented Social Media Specialist to join our team. This role combines digital marketing expertise with strong organizational abilities, supporting both external communications and internal operations.
Key Responsibilities- Develop and schedule engaging brand-aligned content across various social media platforms, including Facebook, Instagram, LinkedIn, and others.
- Coordinate with the PPC partner to ensure paid campaigns align with client outreach and caregiver recruitment goals.
- Respond promptly and professionally to messages, comments, and inquiries on social media platforms.
- Maintain a content calendar that aligns with seasonal campaigns, caregiver recognition programs, and community events.
- Track and analyze social media performance metrics, sharing insights with leadership.
- Create and curate engaging stories, caregiver spotlights, educational articles, and short videos.
- Partner with internal teams to ensure messaging is consistent with the brand's voice and mission.
- Review and organize email inboxes, prioritize messages, and flag items requiring action.
- Assist with caregiver recruitment processes, including job postings, interview scheduling, and onboarding coordination.
- Maintain accurate and confidential records of caregivers and clients.
- Support HR with appreciation initiatives, training schedules, and compliance documentation.
- Track project timelines and deliverables to ensure initiatives are completed on time.
- Coordinate meetings, prepare agendas, take minutes, and follow up on action items.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
- 2+ years of experience in social media management, administrative support, or similar hybrid roles.
- Proven ability to create engaging social media content and grow online communities.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Proficiency with social media management tools and analytics platforms.
- Excellent written and verbal communication skills with strong attention to detail.
- Proficiency in Microsoft Office Suite and/or Google Workspace.
- Experience supporting HR processes or caregiver recruitment is a plus.
- Ability to work independently while collaborating effectively with a team.
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