Digital Marketing Strategist

2 weeks ago


Pasig, National Capital Region, Philippines Dempsy Resource Management Inc. Full time
Job Description:

At Dempsy Resource Management Inc., we are seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive results.

Responsibilities:
- Develop and implement campaign strategies across various digital channels, including PPC, CPAS, Meta advertising, display advertising, and email marketing.
- Analyze campaign performance metrics, such as CTR, conversion rates, CPA, ROAS, and other KPIs, to identify areas for improvement.
- Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance.
- Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints.
- Utilize audience targeting tools and segmentation strategies to reach specific audience segments with personalized messaging and offers.

Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in digital marketing, focusing on performance marketing and campaign management.
- Proficiency in digital advertising platforms, such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Experience with A/B testing methodologies and optimization techniques.
- Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.

Benefits:
- Salary range: Php35,000 to PHP40,000.

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