Senior Marketing Analyst

2 months ago


Makati City, National Capital Region, Philippines BillEase Full time

The Job

We are seeking a Senior Marketing Analyst to join our team at BillEase. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and the ability to communicate effectively with stakeholders.

About the Role:

As a Senior Marketing Analyst, you will be responsible for analyzing marketing campaign performance, product adoption rates, and customer behavior. You will also conduct market research on POS financing trends and competitor offerings, evaluate marketing strategies, and forecast performance across different channels.

Key Responsibilities:

Analyze and Optimize Marketing Strategies

Analyze POS marketing campaign performance and identify areas for improvement

Develop and implement data-driven marketing strategies to increase product awareness and conversion rates

Conduct Market Research and Analysis

Conduct market research on POS financing trends and competitor offerings

Analyze customer behavior and purchasing patterns at point of sale

Communicate Effectively with Stakeholders

Provide recommendations on marketing improvements and campaign strategies to stakeholders

Generate reports and presentations on marketing performance for stakeholders

Collaborate with Cross-Functional Teams

Collaborate with designers, business owners, and merchant partners to create effective conversion flows for POS financing

Assist in defining marketing requirements and creating campaign briefs

Requirements:

Bachelor's degree in Marketing, Business, or related field

1-2+ years of experience in marketing analysis, preferably in e-commerce or retail

Strong analytical and creative problem-solving abilities

Excellent written and verbal communication skills

Proficiency in marketing analytics tools

Knowledge of SQL and skills in Excel are preferable, but not required

Compensation and Benefits:

Estimated salary: $50,000 - $70,000 per annum

Additional benefits include health insurance, retirement plan, and paid time off

How to Apply:

To apply for this role, please submit your resume and cover letter to us. We look forward to hearing from you.



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